Small Business Marketing Services - Drive Your Brand to Success
Marketing Strategy and Design for Local Service Businesses
There's nothing like an experienced guide to help you find your way to small business success. Whether you're just starting as a small business owner or already have an established venture, Guiding Brands offers the marketing and design services you need to navigate the ever-changing terrain of reaching potential customers online.
Brand and Marketing Strategy
If you're looking for a way to set your small service-based business apart and ensure it succeeds long-term, brand and marketing strategies are essential.
These two mainstays give your marketing campaign a strong foundation. They provide a clear vision of where you want to go and help keep you on the path. These guides also ensure that you are giving customers an enjoyable and hassle-free experience that makes them happy and about purchasing your products or services.
Brand Strategy - What is your business story?
What are your business goals, values, wants and challenges? Guiding Brands can help you define and articulate your unique brand position and create a unified message across your marketing channels.
Marketing Strategy - Mapping your path
There are a lot of ways to get to where you are going, but which traditional and digital marketing strategies are the best for your business? We will help you develop a comprehensive and sustainable small business marketing map that will keep you on the road to business success.
Design Services
You only have one chance for a first impression. When people first look at your website or business card with your logo, what do they see? Great web and graphic design are essential for creating a professional look and feel for small businesses. As well as inspiring trust, the right design can help boost website visibility and helps customers easily purchase from your business.
Website Design - Your online business home
These days almost anyone can build a website, but will that website actually work? Like with any venture, solid planning leads to project success and helps reduce expenses. Also, following the best web design and marketing practices are key to a website that brings you qualified leads and converts them into customers!
Graphic Design - First impressions are everything
We create a visually appealing look and feel for your business. This helps you stand out from the competition and inspires confidence in your services.
Of course, graphic design is seen on your website, but visual design elements are also used in many other types of business communications. We can help with printed and digital items like:
Logos
Business cards
Letterhead - print and email
Social media posts
Flyers and sales materials
Digital Marketing Services
Once you have a brand and marketing plan, and a distinctive and effective look for your brand it's time to spread your message with online marketing! With the right marketing efforts in place, small business digital marketing can help you build relationships, reach new customers, and drive growth by leveraging the power of digital platforms such as social media, search engines, content marketing, and email.
Local SEO Services - Reach your local target audience through online search
Local businesses rely on reaching customers in their local service area. No matter your location – Fort Lauderdale, South Florida or beyond – we can help you target the people in your area most likely to be interested in your brand. Services offered include:
Google Business Profile optimization
Citations and Directories listings
Review generation and management
Content Marketing - Spread your message
Use your brand voice and the right words to tell your brand story and generate interest in your products and services.
Copywriting for your website, blogs, social media and more
Content strategy and editing
Email Marketing
Social Media Marketing - Be where your customers are
Grow brand awareness, build relationships and stay connected with your customers. Our social media services include platform setup, graphic design, content creation, and social media marketing strategy.
Social Media marketing channels can include platforms like:
Facebook
Instagram
Twitter
LinkedIn
Email Marketing - Keep customers coming back!
Did you know that email is often one of the most cost-effective forms of marketing? Let our digital marketing agency set up and manage email campaigns that increase sales and build goodwill toward your business.
We’ve helped customers like you overcome the stress of marketing and build thriving businesses.
Your Guide to Service Business Marketing
Guiding Brands (formerly Island Design Studio) is a full-service marketing agency for small businesses. We help small business owners reduce the stress and overwhelm of growing their small businesses by helping them clarify their marketing message and grow their businesses with effective branding and marketing solutions. We are located in Fort Lauderdale and serve Broward County, South Florida and beyond!