To be written into someone else's success story is truly humbling.

I met Oscar almost three years ago while volunteering at my church's Christmas celebration. He was my team leader on one of the many hospitality teams, greeting the hundreds of people streaming in for the massive event. It was at the tail-end of the pandemic; people were looking for a spark of hope for the coming new year, and I was still working full-time. Oscar said he would call me in the new year. I didn't believe he would, and I wasn't pursuing side projects.

True to his word, Oscar called me in January 2022. He wanted to know if I could help him with "Google Ads." After asking him a few questions, I discovered that he really meant local SEO. I wasn't sure I could help him with his modest budget and Godaddy-hosted one-page website he built himself. I said yes, I would try, but I couldn't promise anything.

Today, Drapes & Shades Custom Window Designs is a multi-page website built on the Squarespace website builder. The website redesign launched on October 1st, 2022, and we instantly saw results. The window treatment industry is very competitive, but Oscar and his wife, Elda, have a wonderful, genuine story to tell, and I believe it's at the heart of their small business marketing success. They are celebrating 10 years in business this year, and I am proud to say that we helped them along their journey with the help of my team - Jamil, Justina, Brandie, and Sonia.

Many small businesses like Oscar and Elda struggle to generate business. What worked for them was that they trusted the process and me because I was honest with them. I didn't try to sell them on a grandiose plan outside their budget. We began slowly by optimizing their Google Business Profile, and I did what I could with their DIY site. Things improved, and the phone began ringing more, but they plateaued six months into the process. They took my advice to redesign their website, and then we created a social media and email marketing campaign, leading to exponential traffic and lead growth!

Oscar recently shared this customer satisfaction testimonial:

Turning Small Business Dreams into Reality

Oscar and Elda's journey illustrates the power of strategic small-business marketing and the impact of a well-executed website redesign. Their success story demonstrates that with the right approach to local SEO and a commitment to customer satisfaction, small businesses can thrive in competitive markets.

Key takeaways from this success story include:

• Start with a solid foundation: Optimize your Google Business Profile

• Invest in a professional website redesign

• Implement a comprehensive digital marketing strategy

• Focus on telling your unique story

• Build trust with your customers and marketing partners

Are you a small business owner looking to boost your online presence and grow your customer base? We'd love to help you write your own success story. Contact us today for a free consultation on how we can tailor our proven strategies to your unique business needs.

What challenges are you facing in your small business marketing efforts? Share your experiences in the comments below, and let's start a conversation about overcoming obstacles and achieving success in the digital landscape.