Local businesses need help to get found in search because they often focus on the wrong things. Or sometimes, too many things. These three steps will give your business the boost it needs to be found by your customers.

1. Optimize your website content.

Ensure your website content contains relevant keywords and phrases that people will use to find services like yours.

Your website is your business's online home and is usually where your customers go to learn more about your business, but it is also important to Google. If your website has content that answers your customers' questions on Google, you will be rewarded with a higher ranking in the search results. The content on your website must have relevant information about you, your business, and the products and services you provide.

2. Get your business listed

List your business with a Google Business Profile and in local directories such as your local Chamber of Commerce and other networking organizations.

Having your correct business name, address, phone number, email address, and website address listed on websites that your customers trust is essential. It signals to Google that you are a legitimate business and will connect your business info to people searching for your products and services in their local communities.

3. Get Reviews!

Ask your customers to leave reviews on your services. Positive customer reviews will help your business rank higher in the search results.

The more good reviews you get, the more opportunities you have to tell potential customers how good you are. More customer reviews in combination with an optimized site and a business listed in local directories also tell Google that it can trust you with its customers (those who search on Google).

IMPORTANT: FOCUS ON ONE THING AT A TIME.

If you're a one-person business, manage your time and resources by tackling these three tips individually. Otherwise, if you have the help and budget to hire a team of Search Engine Optimization (SEO) experts, do all three at once.

Need Help?

If you need a team of experts, let us be your guide. We will help you with the following:

• Getting found

• Standing out in search

• Getting the phone to ring

• Growing your business

Let's talk about it over coffee! Schedule an appointment here.